http://dspace.bsu.edu.ru/handle/123456789/14358| Title: | How do new media contribute to image-making? The case of personalized web-communications on runet |
| Authors: | Polonsky, A. V. Kozhemyakin, E. A. Baranova, S. V. Smirnova, V. A. |
| Keywords: | sociology social communication new media image-making convergence informational content target audience network society |
| Issue Date: | 2015 |
| Citation: | How do new media contribute to image-making? The case of personalized web-communications on runet / A. V. Polonsky [et al.] // Journal of Language and Literature. - 2015. - Vol.6, №2.-P. 277-279. - doi: 10.7813/jll.2015/6-2/59. |
| Abstract: | The paper discusses the impact of personalization on image-making activity through new media on Russian Web segment. The authors compare the target audiences and the content of various mass media and evaluate their imagemaking efficiency. The article concludes on perspectives of social networking media in making image of PR-subjects in terms of personalization |
| URI: | http://dspace.bsu.edu.ru/handle/123456789/14358 |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Polonskiy_How_15.pdf | 54.95 kB | Adobe PDF | View/Open |
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