| DC Field | Value | Language |
|---|
| dc.contributor.author | Gorlachev, P. V. | - |
| dc.contributor.author | Vaganova, O. V. | - |
| dc.contributor.author | Bykanova, N. I. | - |
| dc.contributor.author | Melnikova, N. S. | - |
| dc.contributor.author | Zagnitko, S. N. | - |
| dc.date.accessioned | 2026-03-26T12:46:18Z | - |
| dc.date.available | 2026-03-26T12:46:18Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.citation | Directions for developing digital banking using marketing tools / P.V. Gorlachev, O.V. Vaganova, N.I. Bykanova [et al.] // Sustainable Cooperation for the Creation of Green Supply Chains Based on Environmental Technologies and Responsible Innovations / eds.: E.G. Popkova, O.V. Kaurova, A.N. Maloletko. - Cham, 2024. - P. 187-194. - (Sustainable Civil Infrastructures). - Refer.: p. 193-194. | ru |
| dc.identifier.uri | http://dspace.bsuedu.ru/handle/123456789/66442 | - |
| dc.description.abstract | The authors overview the measures of modernization taken by banks in the Russian Federation involved in the processes of the overall digitization of the banking market. Special attention is focused on digital banking, which provides full access to basic banking products, the development and implementation of functional websites, the use of technologies in the activities of credit institutions, etc | ru |
| dc.language.iso | en | ru |
| dc.subject | economy | ru |
| dc.subject | banking | ru |
| dc.subject | digital banking | ru |
| dc.subject | marketing | ru |
| dc.subject | banks | ru |
| dc.subject | digital technologies | ru |
| dc.subject | information products | ru |
| dc.subject | digitalization | ru |
| dc.title | Directions for developing digital banking using marketing tools | ru |
| dc.type | Article | ru |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages)
|
