http://dspace.bsu.edu.ru/handle/123456789/20160| Title: | Virality of medical content in Russian social media |
| Authors: | Tkhorikov, B. A. Lomovceva, O. A. Gerasimenko, O. A. Pryadko, S. N. Gulyaev, I. I. |
| Keywords: | sociology sociology of medicine social networks content marketing inbound marketing virality medical organizations |
| Issue Date: | 2016 |
| Citation: | Virality of medical content in Russian social media / B. A. Tkhorikov [и др.] // Journal of Fundamental and Applied Sciences. - 2016. - №8.-P. 1463-1469. - Refer.: p. 1468-1469. |
| Abstract: | The work objective is to conduct a sociological study aimed at assessing validity (appropriateness) of the traditional characteristics and formation of a pool of specialized characteristics of the viral content, used in the promotion of health services by means of social media marketing |
| URI: | http://dspace.bsu.edu.ru/handle/123456789/20160 |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tkhorikov_Virality.pdf | 56.15 kB | Adobe PDF | View/Open |
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