Ethno-cultural code as a value-semantic dominant of the supply chain management in media industry

Abstract

The present article is devoted to the actual problem of identifying supply chain management position in real mass media discourses, as well as the question of determining intra-linguistic and extralinguistic sources of the synergistic binomial of ethnolinguistic culture. This article examines the cultural code, which is the key to understanding ethno-culture, including the unique value-semantic topics of the people's living space, determining the dominant principles of the world perception. The purpose of the article is to analyze representation of the ethnocultural code in the artistic and mass media discourses