http://dspace.bsuedu.ru/handle/123456789/66421| Title: | The marketing approach in working out a development strategy for the Russian Federation |
| Authors: | Berezina, E. A. Savelyev, M. V. Luchaninov, R. S. Fomichenko, N. V. |
| Keywords: | economy marketing marketing of territories competition strategy territorial development investments |
| Issue Date: | 2025 |
| Citation: | The marketing approach in working out a development strategy for the Russian Federation / E.A. Berezina, M.V. Savelyev, R.S. Luchaninov, N.V. Fomichenko // Sustainable Development of Business 4.0. A Path of Transition to the New Quality of Growth of the Digital Economy / ed. E.G. Popkova. - Cham, 2025. - P. 267-270. - (Advances in Science, Technology & Innovation). - Refer.: p. 270. |
| Abstract: | The research considers the peculiarities of the marketing approach in forming the development program of the Russian Federation for the future. Nowadays, territorial marketing is an integral part of strategic planning for the development of cities, regions, and countries |
| URI: | http://dspace.bsuedu.ru/handle/123456789/66421 |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Luchaninov_The Marketing_25.pdf | 96.37 kB | Adobe PDF | View/Open |
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