http://dspace.bsuedu.ru/handle/123456789/66433| Title: | Prospects for the development of innovations in digital marketing |
| Authors: | Fokina, O. V. Sozinova, A. A. Volkov, S. V. Rychkin, V. V. Orlov, P. V. |
| Keywords: | economy marketing digital marketing innovative technologies practical developments |
| Issue Date: | 2024 |
| Citation: | Prospects for the development of innovations in digital marketing / O.V. Fokina, A.A. Sozinova, S.V. Volkov [et al.] // Sustainable Development of the Agrarian Economy Based on Digital Technologies and Smart Innovations/ eds.: E.G. Popkova, A.V. Bogoviz, B.S. Sergi, O.V. Kaurova. - Cham, 2024. - P. 105-110. - (Advances in Science, Technology & Innovation). - Refer.: p. 136-137. |
| Abstract: | Digital innovative technologies are the driver of the modern economy, as they have a significant impact not only on the emergence of new professions, goods, and services, but also stimulate the activity of enterprises and organizations in various fields of activity. All this makes the purpose of the study-to study the prospects for the development of innovations in digital marketing-relevant |
| URI: | http://dspace.bsuedu.ru/handle/123456789/66433 |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fokina_Prospects_24.pdf | 181.37 kB | Adobe PDF | View/Open |
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