http://dspace.bsuedu.ru/handle/123456789/66444| Название: | Digital transformation of marketing activities as a factor in the development of international trade |
| Авторы: | Voronov, A. A. Popova, T. S. Shumakova, I. A. Danilevskaya, E. N. |
| Ключевые слова: | economy electronic business digital economy international relations world trade marketing activities Information technologies digitalization E-commerce Internet platforms |
| Дата публикации: | 2024 |
| Библиографическое описание: | Digital transformation of marketing activities as a factor in the development of international trade / A.A. Voronov, T.S. Popova, I.A. Shumakova, E.N. Danilevskaya // Ecological Footprint of the Modern Economy and the Ways to Reduce It. The Role of Leading Technologies and Responsible Innovations / eds.: B.S. Sergi, E.G. Popkova, A.A. Ostrovskaya. - Cham, 2024. - P. 235-240. - (Advances in Science, Technology & Innovation). - Doi: 10 1007/978-3-031-49711-7_40. - Refer.: p. 240. |
| Краткий осмотр (реферат): | The research discusses the prerequisites, features, and prospects for the development of international trade in the context of the formation of a global digital economy. The active and widespread use of digitalization significantly speeds up export-import transactions, allows new participants to be involved in international relations, and expands the range of resources used in cross-border turnover |
| URI (Унифицированный идентификатор ресурса): | http://dspace.bsuedu.ru/handle/123456789/66444 |
| Располагается в коллекциях: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| Файл | Описание | Размер | Формат | |
|---|---|---|---|---|
| Voronov_Digital_24.pdf | 135.15 kB | Adobe PDF | Просмотреть/Открыть |
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